Questions, answered straight.

SARZ (sarz.ae) is an AI and digital studio based in Dubai, UAE. We build websites, online stores, mobile apps, CRMs and business management systems, WhatsApp chatbots, AI receptionists and automations, and we run lead calling, outreach, email marketing, search visibility, branding and video editing. The point of all of it is to give a business its time back. See all sixteen services.

Two partners, in a 50/50 partnership: Saish and Muhammad Raza (RZ). Saish makes the promise. RZ keeps it: Saish finds the businesses and names the problem, and RZ designs and builds every website, system and AI tool. You deal directly with the two people doing the work, both names go on it, and there are no account managers in between. Meet the partners.

It's the two partners' names, joined: SA from Saish, RZ from Raza. Two names, one signature. The wordmark is written sarz., with a red full stop.

Muhammad Raza, the half of SARZ that builds. He designs and codes every website, system and AI tool we hand over, and he's studying for a BSc in Business Finance at Heriot-Watt University Dubai, so the business case comes before the look. He also grew RZ Diecast, the Instagram he started at 17, to 14M+ organic views, with one reel at 9.1M.

Saish, The Street King (@streetking_1k), built 400K+ followers across all his platforms in the UAE car and bike scene, 180K on Instagram and 120K on TikTok. He started on a V6 Camaro and a slow Gixxer; today it's a G80 M3, an S1000rr and an Aprilia Tuono 660. Growing that audience taught him what makes people stop, trust and act, and at SARZ he finds the businesses and shakes on the fix.

It means we use AI to do the work, not to look things up. Most people use AI for answers; far fewer use it to get their time back. Ours picks up the call, answers the WhatsApp and clears the admin you keep repeating.

Yes. The case studies include Urban Crown, a website for a Dubai technical services company with a landing page for each service, and ScaleHaus, a UAE diecast brand and online store built from zero. On the systems side, Logistics Command runs a Dubai logistics company on SARZ Command, and the SARZ Internal System is the one we run our own studio on. Both have live demos on sample data you can click through.

Yes. SARZ is operated by RZ Webworks, Dubai, UAE, under Licence No. 1657875, and was founded in 2026. RZ Webworks is also the data controller named in our privacy policy.

No. SARZ (sarz.ae) is an AI and digital studio in Dubai and has no connection to the music producer of the same name.

Answer seven short questions on the Start a project page: your name, what you need, your business, budget range, timeline, anything we should know, and your email. You get a personal reply within 24 hours with next steps. No call to book first, no form to fill twice.

By WhatsApp or phone on 058 970 8504, by email at hello@sarz.ae, or through the Start a project form. Use whichever is quickest for you: there's a WhatsApp button on every page. You'll hear back within 24 hours.

Yes. Tick "Not sure" on the Start a project form, or just describe the problem in a line. "The phone rings while we're busy" or "leads come in, then we lose them" is enough for us to match it to the right fix. The services page has a quick-match list too.

A person reads it, and you get a reply within 24 hours with next steps. Most work starts with a short call about your business, your customers and what the work has to do. Then you get a written proposal that lists everything included, agreed before any work starts.

It depends on the service and the scope. Our published setup times run from 1 day for email marketing, outreach and lead calling to 1–2 weeks for a focused mobile app. The biggest variable is how fast content and feedback come in, and your quote includes a timeline with milestones, agreed before work starts.

Each service page lists its own. Websites take about 2 days, online stores about 3 and mobile apps from 1–2 weeks; business management systems usually within a week, and CRMs, AI business assistants and content strategy 2–3. WhatsApp chatbots, AI receptionists, workflow automations and brand identities go live in 2 days, email marketing, lead generation and lead calling in 1, and search visibility in 3, with results in about 2 weeks. Video editing runs at about 10 videos a week.

Yes. We're based in Dubai and work with clients across the UAE and beyond. Most of the work happens online, by WhatsApp, email and video call, so distance doesn't slow it down. If you're in Dubai and would rather meet in person, we'll come to you.

A short call first, then whatever the work runs on. That's content and photos for a website, products for a store, price lists and policies for an AI assistant, raw footage for video editing, and your existing leads or data for a CRM or business system. Quick content and feedback are the fastest route to launch.

Yes. For websites, stores and apps, the key pages or screens are designed first, so you see the direction early. Brand identities start with a direction we agree before any design begins.

Strategy and structure, UX and UI design, development, technical SEO, and launch with hosting. We plan which pages you need and how visitors move from reading to enquiring, design it mobile-first around your brand, hand-code it, and handle deployment, domain and HTTPS. Custom websites in Dubai.

No. Every site is designed from scratch and hand-coded, so it's fast, secure and free of plugin sprawl. The design is built around your business, not squeezed into someone else's theme.

Websites are hand-coded in Next.js, React and TypeScript, and deployed on Vercel or a server we configure. Stores run on Shopify, often with a custom headless storefront. WhatsApp chatbots run on the WhatsApp Business API, and email marketing runs on Klaviyo.

Every site ships with technical SEO from day one: titles, descriptions, canonical URLs, structured data, a sitemap, fast loading and mobile-first design, so it can rank on Google and be quoted by AI search. Rankings also take content and time, so nobody can honestly guarantee a position. The foundations will be right.

By planning the route before designing the pages: what each page has to do and how a visitor gets from reading to asking. For Urban Crown, that meant a landing page for each of its 10 services, with quote requests, click-to-call and WhatsApp click-to-chat on every one.

Most stores should use Shopify, because it handles products, payments, stock and orders reliably. A headless build puts a custom Next.js front end on top of Shopify, so the store looks exactly how you want and loads faster. If a standard Shopify theme is all you need, that's what we'll recommend.

A headless store keeps Shopify as the back end for products, checkout and orders, while the storefront customers see is a separate, custom-built website. You get Shopify's reliability with full design freedom, better performance and room for things a theme can't do, like the real-time 3D garage on ScaleHaus.

Store planning, e-commerce UX and UI, storefront development, technical SEO and launch. Payments, shipping, stock and discounts are set up and working, product pages are ready for search from launch day, and every step from product to payment is tested on every device. Shopify and e-commerce stores.

Yes. Shopify works for UAE businesses, and you can sell in AED and ship locally or internationally. The right payment and shipping set-up depends on your business, so we cover it while planning the store.

No. Your app is built once and runs on both iPhone and Android, so you're in the App Store and Google Play from a single build. Mobile app development.

A focused app can be ready in 1 to 2 weeks. Apps with more screens or features take longer, and the timeline is agreed before work starts.

Common ones are a customer portal, a loyalty app, a booking app and an owner app that shows how the business is doing. The right one depends on what your customers or your team do most often.

Yes. The app can connect to your website, your CRM or your business management system, so customers and staff see the same data everywhere. It can also send push notifications straight to your customers.

Yes. The key screens are designed first, then the app is built, tested on real devices and published to the App Store and Google Play. We support it after launch.

One system that runs the daily work of a company, from the first enquiry to the quote, the job, the invoice and the payment. Spreadsheets, notebooks and WhatsApp groups give way to one screen everyone works from, and the owner sees the numbers live. Business management system.

Yes. The business management system is built on SARZ Command, our own platform. We set it up around your departments, stages and roles, brand it for your company and import your data.

A CRM (customer relationship management system) keeps every lead and customer in one place, with their details, conversations and where they are in your sales process. It stops leads getting lost between phones, inboxes and spreadsheets. Custom CRM.

Off-the-shelf CRMs make you fit their process. A custom CRM is built around the way you already sell, with your stages and your lead sources, so the team actually uses it.

They show how long each new lead has been waiting. At 15 minutes it turns amber, at 30 it turns red, so a slow reply is obvious to everyone.

If leads are getting lost, start with a custom CRM. If quotes, jobs, VAT invoices, the team and the cash need to live in one place too, you need the business management system. The CRM upgrades to the full system later, with your leads and history kept.

Yes. Your existing leads are imported when the CRM is set up, and the business management system goes live with your data imported. Migrating years of spreadsheets takes longer than a focused setup, so we scope it on the first call.

SARZ Command is our business management system built for small and medium businesses in the UAE. It brings enquiries, quotes, jobs, WhatsApp, VAT invoices, cash collection, team targets and owner reporting into one system, set up for each business and run for you. It was first deployed for a Dubai logistics company. See SARZ Command.

Book a guided demo. We walk you through it on a process like yours (enquiries, quotes, jobs, WhatsApp and invoices) and show what it would look like set up for your business. Book a demo.

Hosting on secure, monitored servers, daily backups, security updates and two-step login, bug fixes, small changes as your business changes, new features from an agreed list, and support at hello@sarz.ae. WhatsApp message fees aren't included: you pay Meta directly under its own pricing. Large builds, such as an Arabic interface, accounting sync or live carrier tracking, are agreed separately.

Yes. Monthly services, SARZ Command included, run for a minimum of 3 months, then renew in 3-month terms. To stop, give 30 days' written notice before the end of a term, and we'll export your data as CSV files when you leave.

Usually within a week, and two weeks at most. It depends on your stages, roles and how much existing data we move in, and you get a timeline after the discovery call, before anything is agreed.

Those are tools you configure yourself. SARZ Command is set up and run for you, and it covers operations as well as sales: jobs through stages, VAT invoices, cash collected in person and the owner's money view, with WhatsApp built in. If you want a large app marketplace and your own admin configuring everything, they may suit you better. Compare them honestly.

Yes. WhatsApp sits at the centre: one inbox across your business numbers with chats linked to customers and jobs, automatic updates when a job changes stage, and a customer bot that answers status and "what do I owe?" questions. It runs on the WhatsApp Cloud API, and sending is simulated until your Meta setup is complete.

Yes. It issues AED tax invoices with 5% VAT and your TRN in one click from the job, records full or partial payments by bank, cash, card or cheque, tracks aging and keeps a VAT summary for your returns. Cash a rep collects stays marked as awaiting deposit until it's banked.

Six desks: Owner, Manager, Sales, Operations, Accounts and IT, each with its own home, menu and colour line. Permissions are enforced by the database, not just hidden on screen, so IT never sees the money and salaries stay private. Every desk works on a phone too. See the features.

Small and medium UAE businesses with a team, quotes, jobs and invoices. We've set out how it works for logistics and freight, trading, technical services, real estate brokerages, and car rental and automotive, and every setup follows your own stages, roles and terms.

Your data is yours: it's never sold or shared, and you can export all of it as CSV files at any time. Because SARZ Command is a subscription, the system's code stays with SARZ and isn't handed over.

Yes. Book a 20-minute demo, on a call or in person in Dubai. We walk through the owner's screen, the role desks, an enquiry becoming a quote, invoices and cash, and how your own setup would look.

Not yet. Accounting sync with Zoho Books, QuickBooks or Xero is on the roadmap, and for now it's a larger build quoted separately. Reports export to CSV or PDF, and the VAT summary gives your accountant clean numbers.

An AI receptionist is a voice assistant that answers your business phone, 24/7. It talks to callers naturally, answers common questions, takes bookings and notes down who called, so every call is handled even when nobody is free to pick up. AI receptionist.

Yes. It speaks natural English and Arabic, so most callers in the UAE are helped in the language they prefer. It's tested against real call scenarios in both before it goes live.

A WhatsApp summary lands after every call: who called, what they needed, and any booking or details the AI receptionist captured.

They get one. Urgent calls go straight to a person on your team, and the WhatsApp chatbot hands the chat over for complex questions, complaints and high-value leads. We agree together what counts as urgent before anything goes live.

A WhatsApp chatbot is an automated assistant that replies to customers on your own business number, in seconds, at any hour. It answers common questions, qualifies leads, books appointments and sends reminders, and there's nothing for customers to download. WhatsApp chatbots.

A rule-based chatbot follows set menus and answers, which is predictable and works well for simple questions. An AI chatbot understands free-text messages and replies in natural language. We recommend whichever fits how your customers actually message you.

A proper chatbot needs the WhatsApp Business API. The free WhatsApp Business app only supports simple automatic replies. We explain the set-up and what it involves before we start.

A set of steps that runs by itself when something happens, such as a form being filled in or an invoice falling due. Nobody copies data or sends the reminder by hand. AI can even read invoices and receipts and fill them into your system. Workflow automations.

Forms, spreadsheets, WhatsApp, email and your CRM are the most common. The automations pass information between them, so the same data never needs typing twice, and invoices, quotes and contracts get chased with automatic reminders.

A short WhatsApp message to the owner every morning with what matters for the day. You know where the business stands without opening any system.

An AI assistant that knows your company. It's trained on your price lists, policies, contracts and past work, so your team gets answers in seconds and drafts quotes, emails, proposals and reports in your company's tone. You stop being the help desk. AI business assistant.

Yes. The assistant is set up for your company only, and only the people you choose can use it. What you upload is used only to answer your team's questions; it's processed through the AI providers we use, which we'll name on request, so don't upload anything you aren't allowed to share with them. Your data stays yours.

No, and it isn't meant to. It takes the repeated work: the 3am call, the same ten questions, the copy and paste. Your team keeps the conversations that need a person, and those are handed straight to them.

Human callers are best for conversations that need judgement and a personal touch; AI calling handles large volumes quickly. Many businesses use both, with AI reaching every lead fast and people handling the most promising ones. Telemarketing and AI lead calling.

Within minutes of coming in, while they still remember asking about your business. A lead that waits a day has usually moved on.

Yes, within the rules. The UAE regulates telemarketing, including when and how businesses can call people, and all the calling we run stays within UAE telemarketing rules. Lists are kept clean, so no number is called twice.

A lead who matches who you sell to and is interested in your offer. We agree the qualifying questions with you before calling starts, and qualified leads are booked into meetings in your calendar.

Contacting businesses that don't know you yet, usually by email, to start a conversation about how you can help them. Ours finds your ideal B2B prospects, writes to each one personally and passes the replies to you to take forward. B2B lead generation.

Outreach is sent from separate sending domains, so your main email address and its reputation stay safe. Every new inbox is warmed up gradually before the first message goes out, and prospect lists and messages are checked before anything is sent.

No. Email marketing goes to people who signed up for your emails; cold outreach starts new conversations with B2B prospects who haven't heard from you yet. Purchased email lists are never used for email marketing.

Klaviyo is an email and SMS marketing platform built for online stores. It connects to Shopify and most e-commerce platforms, so emails can react to what customers actually do. Klaviyo's own subscription is billed by Klaviyo; we do the set-up, flows, campaigns and design. Klaviyo email marketing.

Automated emails that send themselves when something happens: a welcome series for new subscribers, abandoned cart reminders, birthday emails and win-backs for customers who haven't bought in a while. Once they're set up, they work around the clock.

A flow is automatic, triggered by what a customer does. A campaign is a one-off email to a list or segment, like a launch, a sale or a newsletter. Most stores need both, and you get a monthly report on them in plain numbers.

Yes. Email is one of the few channels you own, so you're not renting the audience from a platform. Even a small list responds well when the emails are relevant and well timed.

Your free listing on Google Search and Google Maps, with your address, hours, photos and reviews. For local searches it's often the first thing customers see, so we optimise it fully as part of Google and AI search visibility, with WhatsApp review requests to bring in more reviews.

More customers now ask ChatGPT or Google's AI answers for a recommendation. We set up your website and listings so these tools understand your business clearly and can mention it when people ask.

Because people search for a specific service in a specific place. A page for each one gives Google a clear match for that search, instead of one general page trying to rank for everything.

The set-up takes about 3 days, and results usually start to show in about 2 weeks, as Google picks up the changes. Nobody can honestly guarantee a ranking position, but the foundations will be right.

A logo is one mark. A brand identity is the whole system around it: colours, typography, graphic style and the rules for using them, so your website, your ads and your packaging all look like the same brand. Branding and graphic design.

Logo files in the formats you need, your colour palette, fonts, graphics and a brand guide with the rules for using them, ready for print, social, web and signage. We've delivered more than 70 graphics for clients so far.

Yes, and that's where we're different: the studio that designs your brand also builds your website. For ScaleHaus we shaped the brand, logo and identity, then built the store that carries them, so the identity worked online from day one.

A plan for what to post, why and how often, with hooks, formats and a posting rhythm you can keep up, plus coaching sessions so you film and sharpen the content yourself. It's built on our own numbers: RZ's 14M+ organic views and Saish's 180K+ Instagram following. Content and growth strategy.

We don't film or post it. Content strategy is planning and coaching only, and if you send us your raw footage, video editing turns it into finished short-form videos. Strategy decides what to make; editing turns your footage into it.

The raw footage from your phone or camera, plus any logos, product shots, prices or figures you want in the video. If you're not sure what's usable, send it all and we'll pick. Video editing and short-form content.

Finished short-form videos for Instagram Reels, TikTok and YouTube Shorts, and infographic-style motion videos for products, numbers and processes. They're vertical, captioned for sound-off viewing, with music and on-screen text, matched to your brand and exported in the right size for each platform. You review the drafts and tell us what to change.

Yes, we can arrange filming. Most clients send their own phone or camera footage, but if you'd rather not film it yourself, tell us what you need and we'll set up a shoot.

RZ, the builder half of SARZ. His own edits grew RZ Diecast on Instagram to more than 14 million organic views, with one reel at 9.1M. Turnaround depends on how many videos you send: a batch of about 10 usually takes a week.

Yes. We plan, build and run Meta ads on Instagram and Facebook: the creative, the campaign structure and the tracking, as we're doing for ScaleHaus. Tell us on the Start a project form and we'll scope it with you.

It depends on the work, so we don't publish prices. A five-page service site, an online store and an AI receptionist are very different jobs. After a short call you get a written proposal with everything included, agreed before any work starts. Start a project.

So our first reply fits what you have in mind. You pick a range in AED, and we propose what makes sense within it.

Everything included in the job, a timeline with milestones, the payment terms and the number of revision rounds, in a written service agreement. It's all agreed before any work starts, so nothing about the scope is a surprise later.

Set-up work is invoiced when you sign, and monthly services are invoiced in advance on the 1st of each month. Invoices are due within 7 days, by bank transfer or by card through a payment link. Fees are in UAE dirhams, plus VAT where it applies.

Three rounds before launch for websites. Brand identities start with three concepts, then three rounds of revisions. Key pages and screens are designed first and refined with your feedback, so changes happen early rather than after launch. Anything beyond that is agreed in writing as a change request.

Yes. Every project runs on a written service agreement covering the scope, timeline, payment terms, ownership and confidentiality, signed before work starts. You can sign it on paper or electronically. Where we run a system that handles your customers' data, the agreement also sets out how that data is protected.

You do, for one-off builds: once the final invoice is paid, what we made for you is yours, and your domain is registered in your name from the start. Your content, data and trademarks are always yours. Systems we host and run for you as a monthly service (business systems, CRMs, chatbots, AI assistants and automations) work differently: the code stays with SARZ, you use it while subscribed, and your data stays yours to export at any time.

Third-party costs are separate unless your agreement says otherwise. That means domains, hosting platforms, software licences, app store developer accounts, WhatsApp and phone charges, and ad spend. Where possible these accounts are opened in your name and billed to you directly, so you own them. SARZ Command and other monthly services include hosting, backups, updates and support.

Yes. Monthly services run in 3-month terms. Give 30 days' written notice and the service ends at the end of the current term. Within 14 days of asking, we export your data in a standard format such as CSV, and we delete it 60 days after the service ends unless the law says we must keep it.

Tell us. After we deliver a website, system, app, bot or automation, you have 7 days to test it and report anything that doesn't match what we agreed, and we fix it. Changes outside the agreed scope are agreed in writing first, so there are no surprise bills.

No, and be wary of anyone who does. We guarantee the work: built with skill and care, to the scope we agreed. Rankings, leads, sales and followers also depend on search engines, platforms and your market, so we report honestly on what moves instead of promising numbers.

Yes. We can host, maintain and update your site after launch, as we do for Urban Crown, which runs on a server we configured and still maintain. Hosting, updates and support are an optional monthly service, with daily backups and support Monday to Friday, 9am to 6pm Dubai time.

It's included. We run the system for you, with hosting, daily backups, security updates, bug fixes and support at hello@sarz.ae included, so your team just uses it. It's built and supported in Dubai.

Yes. For websites and stores we stay on hand for changes and support. With SARZ Command, small changes as your business changes are included, and new features come from an agreed list. We aim to reply to support requests within one business day.

Yes. The AI receptionist is refined from real calls, the WhatsApp chatbot from real conversations, and the AI business assistant is kept up to date. Automations are monitored and adjusted as you work.

Yes, in plain numbers. Email marketing comes with a monthly report, search visibility work tracks how you're found, and with lead calling you see results as leads are booked. SARZ Command reports revenue, margin, lead sources and VAT, exportable to CSV or PDF.

Only what you choose to send us, plus anonymous, cookieless visit statistics. The Start a project form collects your name, email, the services you're interested in, a line about your business, your budget range, timeline and any notes. We never add anyone to a mailing list without asking, and never sell or rent personal data. Privacy policy.

No. The site sets no cookies and has no advertising pixels or third-party trackers, which is why there's no cookie banner. Vercel Web Analytics counts page views without cookies and without identifying you, and the fonts are served from sarz.ae itself.

No. A person reads every enquiry, and no AI service reads what you send through the website form. It goes from the form to our inbox, and that's all.

The two partners, RZ and Saish, and anyone working with us on your enquiry, who is bound to keep it confidential. Service providers such as Vercel (hosting), Resend (form delivery), our email provider and the business tools we use process it only to run the site and our conversations, and Meta does if you message us on WhatsApp. We never sell it. Who we share it with.

Enquiries that don't turn into a project are kept only while they're useful for following up, then deleted. If we work together, project records are kept for as long as the work lasts, then as long as UAE law requires for business and tax records. You can ask us to delete your enquiry sooner at any time.

Yes. Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) you can ask for a copy, a correction, deletion or a transfer, or withdraw your consent. Email hello@sarz.ae and we'll respond within 30 days, free of charge. If you're not happy with our answer, you can complain to the UAE Data Office.

Not always. Some of our providers store or process data outside the UAE, mainly in the United States, and we transfer data abroad only as the PDPL allows, relying on their contractual commitments to protect it. International transfers.

You are the controller, and SARZ is your processor. When we run an AI receptionist, a WhatsApp chatbot, a CRM or SARZ Command for you, we handle your customers' data only on your instructions, only to provide the service, and under the agreement we sign with you. When we work for our clients.

It runs on secure, monitored servers with daily backups, two-step login with an authenticator app and error monitoring. Permissions are enforced by the database, every action is in a full audit log, and your data is never sold or shared.

Because that's how the UAE does business. Customers don't fill in contact forms; they WhatsApp you and expect an answer before they've put the phone down. So our chatbots, call summaries, morning briefs and SARZ Command all live there.

Yes. We build websites, WhatsApp chatbots, AI receptionists and AI assistants in Arabic as well as English, including bilingual sites that switch between the two. For SARZ Command, an Arabic interface is a larger build, agreed separately.

Yes, in phases, for B2B and B2G invoices. According to the Ministry of Finance, businesses with revenue of AED 50 million or more go live on 1 January 2027, businesses under AED 50 million on 1 July 2027, and in-scope government entities on 1 October 2027. Sales to individual consumers aren't part of the current mandate. UAE e-invoicing explained.

They must appoint an accredited service provider by 31 March 2027 and implement e-invoicing from 1 July 2027, according to the Ministry of Finance. Check your own position with your tax adviser: the large-business deadline has already moved once.

An Accredited Service Provider is a company accredited by the UAE Ministry of Finance to exchange e-invoices between businesses and report them to the tax authority. Every business in scope must appoint one, and the Ministry publishes the list.

No. SARZ Command is not an accredited service provider (ASP). It's built to connect to your chosen FTA-accredited provider, so your invoices can flow to them from the same system you already invoice in.

A system we're building for UAE car-rental companies: the security deposit, Salik tolls and traffic fines for every rental, cleared in one place instead of across spreadsheets and portals. Fines are matched to the driver at the time, so nothing is paid twice or missed. It's in progress.