Skip to content

Signing new projects

SARZ: AI & digital studio in Dubai. Two names. One signature. Your time, back.

Two names. One signature. Your time, back.

Websites · Systems · AI · Apps · Growth

Put our names on it
Skip intro

Work shown in the intro: SARZ Internal System, Logistics Command: the CEO's Command Center, shown with sample data, ScaleHaus Diecast website, home page, Urban Crown website, home page.

Most AI answers questions. Ours answers the phone. You get your evenings back.

SARZ (sarz.ae) is an AI and digital studio based in Dubai, UAE.Signing new projectsGet your time back

The partners behind SARZ: Saish, The Street King, and Raza, The Builder

01 · The Street King · @streetking_1k

Saish, the street king.

Makes the promise. Reads the business, finds what's costing it time, and shakes on the fix.

Meet Saish
sarzSAISHRAZAAI & DIGITAL STUDIO · DUBAI

AI & Digital Studio · Dubai

02 · The Builder

Raza, the builder.

Keeps the promise. Every website, system and AI tool is designed and built in-house, start to finish.

Meet Raza

Saish makes the promise. RZ keeps it. Both names go on it.

@streetking_1k · #OnlyFast

Built the audience. Then saw the gap.

Saish built 400K+ followers across all his platforms in the UAE car and bike scene: 180K on Instagram and 120K on TikTok. He started with a V6 Camaro and a slow Gixxer, and climbed to the G80 M3, S1000rr and Aprilia Tuono 660 in his garage today.

Growing that audience taught him how the digital space really works: what makes people stop, trust and act. Post by post, he learned to sell.

0100K200K300K400K500KFOLLOWERS400K+
Followers across all his platformsInstagram 180KTikTok 120K

Paddock pass · The Street King

#OnlyFast

S

Saish Ashok

@streetking_1k

Posts
68
Followers
181K
Following
876
  • Instagram · 180K
  • TikTok · 120K
  • 400K+ total

In the garage

  • G80 M3
  • S1000rr
  • Aprilia Tuono 660
  • 01S1000RR
  • 02444
  • 03G80 M3
  • 04MF
  • 05NRC
Follow @streetking_1k (opens in a new tab)

Straight off Saish’s Instagram

What he saw

Not AI for information.AI for convenience.

Most people use AI to look things up. Far fewer use it to get their time back. The more clearly Saish understood the digital space, the clearer that gap became, and it's the gap SARZ is built to close.

Why SARZ

People are held back by

  • Time.
  • Effort.
  • Misconception.

After mastering how to sell, deliver and genuinely benefit his clients, he made it his goal to start SARZ with his co-founder, RZ: to sell convenience to the people who deserve it but are held back by time, effort and misconception.

“I made it my goal to sell convenience to the people who deserve it.”
Saish · Co-founder · The Street King
Tell us what’s holding you back
Fig. 01 · What I build withsarz. / RZ Spec · 2026
Sites shipped04Brands built04

“I ask what it earns before how it looks.”

RZ, on every build

The promise is Saish’s. Keeping it is mine.

I'm RZ, the half of SARZ that builds. Every website, system and AI tool we hand over is designed and built by me, in Dubai, with a finance brain and a designer's eye. The first question is what it has to do for the business. How good it looks comes second, and it still gets there.

Saish shakes the hand and names the problem. Then it's on my desk, and the brief is where I start, not where I stop. Clients who get more than they asked for don't go looking elsewhere.

I sold diecast before I sold websites, so I listen first and build second.

The whole SARZ story

When the laptop shuts

  • 01Watches
  • 02Diecast
  • 03Cars
  • 04Graphic design
  • 05Puzzles & hard problems

I paid for my dad’s car in diecast.

It started with a loan and a promise. My dad was selling his sports car, and I told him I'd buy it myself. He lent me AED 3,500 to start reselling diecast. I paid him back in 26 days, with AED 2,000 profit on top, kept rolling the profit back in, and in the end bought the car off him, just like I said I would.

That's the habit I build with: make the promise, then outwork it. The wall behind this text is ~1,100 cars, collected one detail at a time: the right colour, the right spec, the right wheels. Every website, system and AI tool at SARZ gets that same eye, and it isn't finished until it's right.

My display wall and shelves, empty

Interactive photo: move your pointer or finger over the empty wall to reveal the full collection behind it.

Collector spec

First deal
AED 3,500 loan, repaid in 26 days with AED 2,000 profit
Cars
~1,100 (collection + stock)
Grail
Hot Wheels Speed Machines McLaren F1 GTR, red & yellow
Habit
Promise it, then outwork it
Passion within the passion
Signatures

Cars signed for me by

  • Kato-san, founder of Liberty Walk (plus his son, his daughter and the LB team)
  • Nakai-san, founder of RWB, on a rare card also signed by Angie King, owner of the RWB he built for her
  • Smokey Nagata, founder of Top Secret
  • Beer Baiyoke, Top Secret Thailand
  • Mizu Diecast
  • Brendon Vetuskey, Hot Wheels designer

The first brand I grew was my own.

RZ Diecast is the diecast brand I started at 17 and grew organically. Every number below was earned on Instagram.

RZ DiecastEst. 2022

Day one.

Borrowed from dad
AED 3,500
Paid back in
26 days
Profit on top
AED 2,000
Over time
bought his car

Started at 17 · Grown organically

Views per reelTo scale
  1. Reel 019.1M
  2. Reel 022.6M
  3. Reel 031M

Part of 14M+ views across @rz_diecasts, all of it organic.

Instagram views
14M+
Followers (@rz_diecasts) (opens in a new tab)
7,350+
Views on a single reel
9.1M
Started at 17
Est. 2022

Three reels. All organic.

Flagship productBusiness Management System by sarz.

SARZ Command: your spreadsheets can retire.

The business management system built for UAE SMEs.

Enquiries, quotes, jobs, WhatsApp, VAT invoices, cash collection, team targets and owner reporting in one system, set up for each business and run for you.

  • Owner Command Center

    Four money numbers on one screen: cash this month, receivables, payables and margin against last month, with a live jobs board and smart alerts underneath.

  • Live WhatsApp customer updates

    When a job moves stage, the customer gets a WhatsApp update automatically.

  • Customer WhatsApp bot

    Customers ask on WhatsApp for status, ETA, invoices or documents, request a quote that becomes an enquiry, or hand off to a person. No app, no login.

Book a demoTour SARZ Command
SARZ Command Owner desk: cash, receivables, payables and margin, live departures and alerts

Real screen· Sample data · every feature

Kept promises.

Websites, systems, stores and brands, each one designed and built in-house, from first sketch to launch day.

All projects (7)
07 / NextYour name next to ours.Bring us the job you’re tired of doing yourself.Start a project

Hours we hand back.

Sixteen services in five groups. Each one exists to take a job off your plate.

Quick match

You name the headache. We name the fix.

Find the line you’ve said out loud this week. Not on the list? Tell us yours.

Still studying. Already shipping.

Credentials
14
Courses
44
Schools & companies
12

The Wharton School, University of Pennsylvania·Harvard Business School Online·University of Oxford, Saïd Business School·Yale University·AI Business School·University of London·The University of Arizona·Microsoft·IBM·Starweaver·The Hong Kong University of Science and Technology·California Institute of the Arts (CalArts)

RZ · Education

  • Heriot-Watt University Dubai

    BSc Business Finance MA

    Expected 2029

Saish · The Street King

RZ · Certificates14

Business & finance05

Marketing & sales06

AI, software & design03

A yellow Lamborghini diecast model lit in a display case with an orange ring light

Hand us the problem. Keep your evenings.

Press Enter to continue · 7 short questions

Or skip the form

LinkedIn (opens in a new tab)

We reply within 24 hours.