Logistics Command

The brief

The client is a logistics intermediary in Dubai: shippers come to them, and they move the freight through carriers such as FedEx. The whole business ran on WhatsApp and Excel. Inquiries lived in chat threads, quotes in spreadsheets, and nobody had one place to see what was quoted, shipped, invoiced or paid.

They needed a single source of truth for the team. It started as a CRM and grew into the system the whole business runs on.

What I built

I designed and built the whole platform, from the database to the screens.

Customers & inquiries

• Client records. Every client with their full history: inquiries, quotes, shipments and payments.
• Inquiry pipeline. From the first WhatsApp message to a sent quote, with a quote builder that works from the carriers' rate cards.
• Client Radar. Flags clients who have gone quiet, judged against each client's own shipping rhythm, and sends anyone with an overdue balance to Accounts first.
• Carrier directory. Carriers and their rate cards in one place.
• Tracking links. A no-login page for each shipment that clients open from WhatsApp. It never shows costs, margins or internal notes.

Money: quotes & invoices

• Invoices in AED with 5% VAT. Credit notes, PDF documents and per-line VAT.
• Payments, payables and cash flow. Who owes what, what's due to carriers, and the cash position.
• Profit leak checks. Rules that catch carrier overcharges, unbilled costs and shipments delivered but not invoiced.
• E-invoicing readiness. Invoices are prepared for the UAE's e-invoicing rollout. It isn't certified yet; that happens when the company appoints its accredited provider.

Team & operations

• A desk for every role. CEO, manager, sales, operations, accounts and IT each get their own view, with permissions enforced in the database.
• Command Center. The live numbers for the CEO: pipeline, shipments, cash and anything that needs attention.
• Shipments, customs documents and tasks. Operations tracks every shipment and its paperwork.
• Team targets and reports. Each rep's month against target, and reports for management.
• Morning Brief. A short WhatsApp message at 08:00 telling each person how yesterday went, in their own numbers.
• Built for phones. Every desk works on a phone, so the sales team can quote and collect from a client's office.

How it works day to day

A shipper messages on WhatsApp. Sales logs the inquiry and builds a quote from the carrier rates. When the client says yes, it becomes a shipment that Operations takes over, and the client gets a tracking link. Once it's delivered, Accounts raises the invoice with VAT and records the payment. The CEO sees all of it on the Command Center, and the whole team starts the next day with the Morning Brief.

The model

Logistics Command is delivered as a subscription: the system, hosting, maintenance and updates for a monthly fee. I keep and host the code, so the team never has to think about servers, backups or updates.

Built on SARZ Command

Logistics Command runs on SARZ Command, SARZ's business management system for UAE SMEs: the same system, set up with this company's own stages, roles and terms. Built on SARZ Command →

Want a system like this for your business? Try the live demo or book a guided demo.