SARZ Command for logistics and freight forwarding companies in the UAE
From "rate please?" to delivered, on one screen.
SARZ Command runs a UAE freight or logistics company from one system: enquiries from WhatsApp and calls, quotes with chargeable weight and side-by-side carrier rates, every shipment through its stages, customs document checklists, VAT invoices and cash collected. It was first deployed for a Dubai logistics company, so the freight workflow is its home ground.
The chase
What you’re chasing today.
- "Where's my shipment?" questions all day, on every salesperson's WhatsApp.
- Quotes worked out on a calculator, with carrier rates in old emails.
- Margins that disappear in re-weights, unbilled costs and carrier overcharges.
- Customs documents chased at the last minute, shipment by shipment.
A day on SARZ Command
Your day, shipment by shipment.
Set up with your own stages: Booked → Collected → Customs → In transit → Delivered.
- 01
SalesA shipper asks for an air rate on WhatsApp. Sales logs it in seconds, and the quote works out chargeable weight and compares three carriers by value, speed and margin.
- 02
SalesThe customer says yes. One click turns the quote into a shipment.
- 03
OperationsOperations moves the shipment through Booked, Collected, Customs and In transit. The customs checklist shows exactly which documents are still missing.
- 04
CustomersAt each stage the customer gets a WhatsApp update automatically, and the bot answers "where's my shipment?" without anyone picking up the phone.
- 05
AccountsDelivered: Accounts raises the AED tax invoice with 5% VAT in one click and records the payment, or the cash the rep collected.
- 06
OwnerThe owner sees cash, receivables, margin by lane and every live shipment on the Command Center.
Real screenSample dataThe shipments board
Lead features
Built for how logistics and freight forwarding companies work.
Logistics quote pack
LiveChargeable weight (volumetric for air, CBM for sea) and side-by-side carrier comparison tagged best value, fastest and best margin.
- Helps
- Sales, Operations
- Why it’s better
- Freight maths built in, not done on a calculator.
Live jobs departures board
LiveAn airport-style board of every live job and its stage, updating as the team works.
- Helps
- Owner, Manager, Operations
- Why it’s better
- In Excel, the status of a job is whatever the last person typed.
Automatic document checklists
LiveThe right checklist for every job; uploads are marked received, verified or rejected, all in a searchable vault.
- Helps
- Operations
- Why it’s better
- Nothing goes out with a document missing.
Customer WhatsApp bot
LiveCustomers ask on WhatsApp for status, ETA, invoices or documents, request a quote that becomes an enquiry, or hand off to a person. No app, no login.
Simulated until connected to your WhatsApp number.
- Helps
- Customers, Sales, Accounts
- Why it’s better
- Answers "where's my order?" and "what do I owe?" at 2am.
Live WhatsApp customer updates
LiveWhen a job moves stage, the customer gets a WhatsApp update automatically.
Sending is simulated until your Meta WhatsApp setup is complete.
- Helps
- Operations, Customers
- Why it’s better
- Customers stop calling to ask where things are.
Lane and route map
LiveA map of where work is going and where the margin comes from.
- Helps
- Owner, Manager
- Why it’s better
- Generic CRMs have no idea what a route or lane is.
AED tax invoices with 5% VAT
LiveUAE tax invoices in AED with 5% VAT and your TRN, in one click from the job.
- Helps
- Accounts
- Why it’s better
- Invoicing lives with the job, so nothing delivered goes unbilled.
See it running
A guided demo on your own process. Set up for your business, run for you.
Questions, answered.
What is CRM in logistics?
In logistics, a CRM keeps every shipper, enquiry, quote and conversation in one place so sales and operations work from the same facts. SARZ Command goes further than a CRM: it also runs the shipments, documents, invoices and cash, so the business isn't split across a CRM, spreadsheets and WhatsApp.
What's the best CRM for a logistics company in the UAE?
The best fit is one that understands freight: chargeable weight, carriers, customs documents and constant status questions on WhatsApp. General CRMs can be adapted with add-ons. SARZ Command was built around freight from day one and first deployed for a Dubai logistics company. Try the demo and judge for yourself.
Does it calculate chargeable weight?
Yes. The Quote Builder works out chargeable weight automatically, volumetric weight for air and CBM for sea, and shows carrier options side by side, tagged best value, fastest and best margin, with your live margin and a warning if a quote falls below your margin floor.
Can customers track their shipments on WhatsApp?
Yes. When a shipment moves stage, the customer gets an automatic WhatsApp update, and the customer bot answers questions like "where's my shipment?" and "what do I owe?" with no app or login. Sending is simulated until your own Meta WhatsApp setup is complete.
Is e-invoicing mandatory for freight forwarders in the UAE?
UAE e-invoicing covers B2B and B2G transactions, which is most freight work. Businesses under AED 50 million must appoint an accredited service provider by 31 March 2027 and go live on 1 July 2027, according to the Ministry of Finance. SARZ Command is built to connect to your chosen provider.
Does it replace our freight forwarding software?
For many SMEs it replaces the mix of CRM, spreadsheets and WhatsApp around their operations. It isn't a customs-filing or carrier-booking platform. If you use one, SARZ Command sits alongside it as the system your team and your owner run the business from.
Every shipment on one screen. No chasing.
Book 20 minutes. We’ll walk through SARZ Command with your own business in mind, and you’ll know whether it fits.