AI & Digital Studio, Dubai
About SARZ. Two names on everything.
SARZ (sarz.ae) is an AI and digital studio based in Dubai, UAE. It’s a 50/50 partnership: Saish brings the clients, and Muhammad Raza (RZ) designs and builds everything.
Last updated By Muhammad Raza
- Founded
- 2026
- Based in
- Dubai, UAE
- Partnership
- 50 / 50
- Licence
- 1657875
SARZ (sarz.ae) is based in Dubai, United Arab Emirates, and was founded in 2026. sarz. is operated by RZ Webworks, Dubai, UAE. Licence No. 1657875. It isn’t connected to the music producer of the same name.
Saish makes the promise. RZ keeps it.
SA · Saish · The Street King
Reads the business, finds what's costing it time, and shakes on the fix.
RZ · Raza · The Builder
Every website, system and AI tool is designed and built in-house, start to finish.
Both names go on it · Neither of us hands you to someone else
RZ builds every line of it.
I'm RZ, the half of SARZ that builds. Every website, system and AI tool we hand over is designed and built by me, in Dubai, with a finance brain and a designer's eye. The first question is what it has to do for the business. How good it looks comes second, and it still gets there.
I’m studying for a BSc in Business Finance at Heriot-Watt University Dubai, so every site starts with the business case, not just the look. I sold diecast before I sold websites, so I listen first and build second.
“I ask what it earns before how it looks.”
Studying · Expected 2029
BSc Business Finance MA
Heriot-Watt University Dubai
When the laptop shuts
- Watches
- Diecast
- Cars
- Graphic design
- Puzzles & hard problems
AED 3,500 and a promise.
When my dad decided to sell his sports car, I told him I’d buy it off him myself. He lent me AED 3,500 to start reselling diecast cars, and I paid him back in 26 days, with AED 2,000 profit on top. I kept rolling that profit back in and, over time, bought the car off him.
That became RZ Diecast, which I started at 17 in 2022. It grew organically on Instagram to 14M+ views and 7,350+ followers, with one reel reaching 9.1M views. Building an audience before building for clients taught me what makes people stop, trust and buy, and that’s what I build on at SARZ.
RZ DiecastEst. 2022
Day one.
- Borrowed from dad
- AED 3,500
- Paid back in
- 26 days
- Profit on top
- AED 2,000
- Over time
- bought his car
Started at 17 · Grown organically
- Reel 019.1M
- Reel 022.6M
- Reel 031M
Part of 14M+ views across @rz_diecasts, all of it organic.
- Instagram views
- 14M+
- Views on a single reel
- 9.1M
- Started at 17
- Est. 2022
From a loan to a studio.
Started at 17
2022
RZ Diecast
Started at 17 on an AED 3,500 loan from his dad. Paid back in 26 days.
Along the way
→
The audience
14M+ views and 7,350+ followers, grown organically. One reel hit 9.1M.
Signing new projects
2026
SARZ
Saish and RZ go 50/50. Two names on every job.
Expected
2029
BSc Business Finance MA
Heriot-Watt University Dubai.
Saish, the street king.
Saish built 400K+ followers across all his platforms in the UAE car and bike scene: 180K on Instagram and 120K on TikTok. He started with a V6 Camaro and a slow Gixxer, and climbed to the G80 M3, S1000rr and Aprilia Tuono 660 in his garage today.
Growing that audience taught him how the digital space really works: what makes people stop, trust and act. Post by post, he learned to sell.
What he saw
AI for information.AI for convenience.
Most people use AI to look things up. Far fewer use it to get their time back. The more clearly Saish understood the digital space, the clearer that gap became, and it's the gap SARZ is built to close.
Why SARZ
People are held back by
- time
- effort
- misconception
After mastering how to sell, deliver and genuinely benefit his clients, he made it his goal to start SARZ with his co-founder, RZ: to sell convenience to the people who deserve it but are held back by time, effort and misconception.
“I made it my goal to sell convenience to the people who deserve it.”
What we put our names on.
Websites, e-commerce stores, mobile apps, business management systems and CRMs, AI receptionists, WhatsApp chatbots and workflow automations, plus lead calling, outreach, email marketing and Google & AI search visibility, for businesses in the UAE.
Flagship product
SARZ Command
The business management system built for UAE SMEs: enquiries, quotes, jobs, WhatsApp, VAT invoices, cash and team targets in one system, set up for each business and run for a monthly fee.
Book a guided demo
- 012 services
Systems
- 023 services
Web & Apps
- 034 services
AI & Automation
- 044 services
Growth
- 053 services
Brand & Content
Client work, signed.
All work by SARZ
01 / 2026 · Logistics & freightLiveLogistics Command
A Dubai logistics company
- Real estateKingswoods Real Estate Launching soon02 / 2026 · Real estateLaunching soon
Kingswoods Real Estate
Kingswoods Real Estate
- scalehaus.ae
03 / 2026 · Retail & e-commerceLiveScaleHaus Diecast
ScaleHaus
- urbancrownuae.com
04 / 2026 · Technical servicesLiveUrban Crown
Urban Crown Technical Services
08 / Credentials
RZ, on paper.
BSc Business Finance MA at Heriot-Watt University Dubai, expected 2029. Plus certificates from every school and company below.
- Credentials
- 14
- Courses
- 44
- Schools & companies
- 12
University of London·The Wharton School, University of Pennsylvania·The Hong Kong University of Science and Technology·California Institute of the Arts (CalArts)·Harvard Business School Online·The University of Arizona·IBM·University of Oxford, Saïd Business School·Yale University·Microsoft·AI Business School·Starweaver
AI for convenience, not information.
Two names. One signature. Your time, back.
Signed,sarz.